How much is my site worth? That is the question I hear quite often by webmasters. It is not an easy question to answer because there are many factors involved in an evaluation of a website. Many think the current earnings from the site is the only factor, this is not the case, there is much more to consider.
The big one is the domain name. The shorter the better in most cases. Does the name apply to the content of the blog? Is the name marketable? These are some of the questions in regards to the domain name. Other factors are how old is the domain name, when does it expire, and where is it registered.
Once you get passed the domain name, potential buyers want to know how much traffic there is and where that traffic is coming from. If it is all from social bookmarking sites, the traffic is of almost no value. Buyers are looking for good traffic from search engines or from places that have targeted traffic towards what your site is about. For example, if I was selling women’s cloths, I would want my traffic coming from sites for women and not a men’s health forum.
Another key question comes in the terms of backlinks. How many backlinks does the site have and where are they placed? As with the traffic question, links from non related sites are worth much less than targeted links from related topics. Many buyers will also look at the Google PR numbers when deciding to buy. A site with some PR will be worth more than a site with PR0 when all factors are close.
The final and certainly one of if not the most important parts of a website, content. I wrote about quality content before and I can not stress it enough, unique well written original content is what makes or breaks a site. If your site has lots of original content that is well written, it will dramatically increase the value of your site.
Other features that affect the price are template or design, the scripts used and how well the site is laid out. These all work together to give you a general idea of what a site is worth. DO NOT rely on the crappy website evaluation tools on the Internet. I have yet to find one that even comes close. They vary so much that nobody could take them serious.
Look at the factors I detailed in this article but when you are ready to sell your site, the laws of economics takes place. A website is only worth what a buyer is willing to pay. However, you have to go where the buyers are to find the best price.
Hope this helps answer the common asked question. If you have something to add, please leave a comment and share with all of our readers.