May 22 2008
Finding the Right Keywords
When advertising your website or blog, one of the most important things is to choice the right keywords to place in the anchors. Choosing the right keywords will affect where you rank in the major Search Engines. These should be related directly to the content of your website. For example, I often use SEO for the Common Webmaster or Search Engine Optimization when advertising this blog.
Sometimes you have a website or family blog and you have no idea what to use as a keyword. At this point, it is smart to seek some help. You can spend money and buy the latest greatest software or you can use many of the free online keyword tools to find out the best words to target. You can easily find such tools by searching Google or other top search engines with the term “keyword tracker” or “finding keywords.”
One of the best tools I use that is quite handy because it shows you the competition for certain words is the Google Adwords Keyword Tool. This tool is designed for use when you are planning to advertise through Adwords but you can use it to find the keywords relevant to your website or blog. There is two ways to search, one is by placing a keyword or key term in the box and see what relevant terms are related and what the search volume and competition is. The other way, the one I prefer, is to put in your URL of the website and let the tool extract keywords for you. Once the keywords are extracted, the tool list all of them with search volume and competition.
There are several other tools that are handy and useful and can be easily found by searching. Keep in mind that when entering a niche market that has high competition, it will be much harder to rank in the search engines for those keywords or terms. It is best to find words related to your topic that have a good search volume and low competition and focus on those terms.
If you have some additional advice about choosing keywords, please leave a comment for the benefit of all the readers of this blog.
