Jul 08 2008
Google Is Not God
Google offers some of the best webmaster tools in the business. Without a doubt, they are the leader when it comes to Internet search and webmaster related stuff. However, wake up webmasters, Google is not a God.
I am a member at many webmaster forums and I am always seeing threads started asking of this or that is allowed by Google. Some stuff is related directly to Google’s services like Adsense and Adwords. However, many times webmasters are asking what they can or can not do on their own site. You, the webmaster, own the site! Google may lower your search rankings but with the right marketing and advertising, that will not mean the end of your website.
Look at John Chow’s blog. He does not even rank for the words “John Chow.” His blog is still one of the most profitable on the Internet. I am not saying you should not try to rank high on Google. I am not saying you should say, “FU Google.” What I am trying to say is that your site should be built for you and your readers, not for Google. You should not spend your whole time worrying rather anything you say or do is going to have you removed from Google.
Truth be told, they need us as much as we need them. Their rules are generally fair and try to prevent spam sites from reaching the top. If you are an ethical webmaster, there should never be a problem. If you are trying dishonest tricks to beat out the competition, you may get caught.
Be the best webmaster you can and do all the honest link building and advertising you can and your website will be successful. Above all, remember, Google is not a God!
I would be more worried about maintaining ‘Net Neutrality’ in Congress than worrying about Google.
Great point Susan. Once the U.S Government gets their hands in the Internet, it is all over!
I agree with you to a certain aspect, however from a business point of view Google are ‘the’ search engine to help clients improve their visitors. Google has become so big - At the end of the day most people don’t go online to search, they ‘Google it’.
I do agree with you when you say that Google need us as much as we need them.
Regards
I agree. I think that if you try to game the system with artificial hits and underhanded methods of boosting rankings, it is like the hothouse flowers that are overfed fertilizer before they bloom: there may be blooms sooner, but there aren’t any decent established roots, and it will wilt or die sooner, too.