Apr
11
2010
Times are changing are you keeping up with the changes? Remember the days when just adding a bunch of links to free directories was all it took to move up in Google rankings? Those days are gone and if you do your own SEO, you need to change with the times.
Search engine optimization is now a little more complicated than the old days and it takes much more specialized placing of links. Placing links in directories can still help generate some traffic and does not hurt your rankings but it takes a lot more to build your Google page rank and your move you up in the search engine results listings.
One way is to be more selective in where and how you place links. Finding blogs related to your topic and select article submissions are still good ways to get your links out there. However, avoid spammy blogs and article directories that are full of junk. Quality supersedes quantity when building back links.
Once you find places to place the links, you also need to determine the best keyword or anchor text that fits what your target is. For example, if you own a florist website, you do not want to just target just the keyword flower because there are millions of website with the same keyword. Because of this, it is harder to rank for that word. However, if you are a florist in Boston, you want to target the keywords Boston flowers or Boston florist. If you do this, you will lower your competition and have a better chance to rank for those keywords.
Of course external back links is not the only key to SEO. You must make sure that your website is optimized with proper keywords and all web designs are set up to be as friendly as possible to both the users and the search engines. Be sure not to make the mistakes that many webmasters do and just stuff random keywords all over the site and hope the search engine bots will pick them all up. This could cause your site to penalized in the search results and turn off many visitors. As with placing back links, quality is key so you should always strive for the best content to attract traffic and search engines.
SEO is always changing and it is important to keep up with those changes. As I have always stated, if you want to do your own website be prepared for the work and educate yourself. If you are incapable of putting in the time or lack the knowledge, hire someone to do it right. The money spent upfront will save you tons in the long run.
Feb
15
2010
Finding a professional SEO company these days have become more and more difficult. There are many factors that must be considered before hiring such a company. They must offer quality results at a reasonable price.
Recently, I ran across a Seattle SEO Team that offers some great services for webmasters and they seem honest and fair. This company offers to look over your website and give you a free report on what they recommend prior to any purchase. This is a big deal for webmasters looking for SEO help. A true professional will give you details of what they are going to do for you before they just make false promises that they will get you top billing on Google search or anywhere else.
The company, www.wordape.com, offers offices in Las Vegas, New York, Chicago, and of course their home base of Seattle. This means that they are not some sixteen year old kid sitting on his bedroom pretending to be a professional.
I have not personally used these guys but I have heard some positive feedback from other webmasters so I thought they would be worth bringing to the attention of my readers. There are testimonies about the companies they have helped so if you wish to read more about them, please visit their site.
As always, if you personally have used this company, please come by and leave a comment to share your experience with others. Remember, building licks and optimizing your site is the most important way for your customers and readers to find you. If you can not do it yourself, there is no shame is hiring a pro to do the job for you.
Sep
07
2009
The importance of SEO (Search Engine Optimization) has been discussed over and over on this blog. It is the core to the success of any website. As technology advances, we webmasters must remember to advance with it.
One medium that has advanced over the last year or so is the online videos. The craze was catapulted by YouTube and now almost everyone is watching these types of videos. Not taking advantage of this craze would not be smart. It is the fast growing way to market your product or website.
The fact that there are now millions of free videos on the Internet shows that the interest is on the rise. The downfall is that like regular SEO, a web marketer must take the time to do VSEO (Video SEO). Like regular SEO, it is an art and you must know what you are doing in order to see the results and to rank your video high in Google, Yahoo, and the other major search engines. In addition to major search engines, there are many other video search portals that allow viewers to search the many videos throughout the world. Ranking in these portals could be a challenge.
Optimizing your videos for these portals and You Tube should be among your top priorities to see success from Video marketing. This is the wave of the future and you need to be prepared. USO Networks is a great source for VSEO if you are looking for a good company to guide you through the process. They are trained and specialize in optimizing videos to get the most bang for your buck.
No matter whether you do it yourself or hire the job out, you need to jump on this medium and get started with VSEO.
Mar
08
2009
Ranking in the major search engines especially Google takes a lot of time and effort to achieve the right SEO results. There are many factors that play roles in optimizing your site for search engines. The major factor in SEO is link building.
There are several ways to build links pointing to your site. Many new webmasters choice the easiest route which is to just haphazardly place links on all over the Internet anywhere they can get a link. They also fall for link exchange schemes that are suppose to drive tons of targeted traffic to their website. This method will help bring a little traffic but it does very little to build solid organic traffic from the search engines and it does very little to move your site up in the search engine rankings.
The key is to build solid one way links that are from quality sites that are related to your niche or topic. These type of links take more work to find but will provide you long term results. Link building is not an overnight venture and a webmaster should be prepared for a lot of work to optimize their link building to achieve the results they want for their site. SEO work in general is not easy and it is an ongoing process.
Luckily, for those webmasters who are short on time, there are quality link building services that offer SEO services to help webmasters get the most bang for their buck. These types of services offer link building through commenting, in content links, blog roll links, and various other places on sites relevant to the webmaster’s niche. It is always better to hire out the service than to spend hours of your time if you have no idea what you are doing.
Link building is the most important factor is SEO. If your car broke down and you were not a mechanic, would you try to repair the car? If you have no idea how to optimize your website for the best results, hire an expert to do it. If you have the ability and know how, by all means, do the work yourself. However, if you lack the time and/or the skill to do a quality job, hire a reliable link building service to achieve the results for you.
Nov
28
2008
By using the power of article marketing, a webmaster can advertise their new product or website in a short amount of time. To do this, one must write or have written for them quality articles related to the product or site’s niche. This takes some planning and a little work but the return is better than many other forms of marketing.
The first step is to find as many Internet marketing resources as one can find. The main focus for article marketing will be finding quality information to avoid common mistakes and to find the best places to submit your articles to. This step is very important so that the webmaster knows what they are doing before attempting to start a campaign. Most webmaster fail to launch a successful website or product because of lack of knowledge and not being prepared.
The second step is to write quality articles related to what is being promoted. These are better written by oneself if the skill level is sufficient to produce high quality. If the webmaster has poor language skills or overall poor writing skills, it is best to find quality writers to produce the articles. When hiring a writer, be sure to choose quality and not just go for cheap. To be a success, one wants to start with a quality product and in this case a well written article. The extra money spent up front will be earned ten-fold in the back end.
The third step in planning is to make sure the website or sales page is properly optimized for both the viewers and the search engines The worse thing in the world is to spend the time and money and run a successful marketing campaign only to send the potential customer to a crappy website. A good webmaster will read a whole bunch of seo articles to learn all they can to have the best site to attract and keep a customer. Preparing the site before launching the campaign will prevent disappointment in the end.
The forth and final step in planning a article marketing campaign is to go forth and launch the articles that have been prepared. If the first three steps were completed correctly, this step should be just a matter of submitting to the resources that were found during step one. It is important to spread around the articles and to have as many different ones as possible so there are not tons of submissions with just one article. This is blitz time and this step should be done with intensity. Send the articles out to as many places as were found in step one.
Article marketing is one of the most rewarding and profit generating forms of marketing. However, jumping in without a plan will do nothing but cause grief. Formulate a plan and execute it and any webmaster selling a product or promoting a new website can be a great success.
