Mar
14
2012
Keyword density is basically how many times a word or key phrase is uses on your blog or web page compared to the rest of the content. This is given as a percentage. Using too much of any given keyword can cause the search engine to lower your rankings in the search engine results or worse yet, remove you from the index.
Back in the early days of SEO, keyword density was the easiest way to raise in rank for a key term. This caused many webmasters to stuff their websites with keywords in order to rise in the search engines. Once the big guys like Google caught on, they starting devaluing this and they redid their algorithmic formula. Does this mean keyword density plays no more part in SERPS?
Keyword Density still plays a small part in the overall rankings and you as a webmaster should be well aware of that fact and make sure your site does not get tagged as spam. The ideal percentage is between one and three percent for any given key word or phrase. Be sure to use in the content so it flows with the rest of the article, post or website description.
I have seen sites where webmasters stuff keywords all over the site and even try to hide them with blended font colors. This does not work and will cause your site to be penalized or banned. If you have Adsense or another ad site, it could cause you to lose your account and any earnings not yet paid. None of this is worth the risk and the only webmasters doing this now are those trying to seell a website quickly before the Search Engines catch them. This is not good for the webmaster community and be careful dealing with anyone like this.
Please as always, share your opinion by leaving a comment below.
Jun
06
2011
Creating a website that will catch your audience is key when creating a top blog or site. However, you will never see an audience if your site is never found. This is where SEO becomes important. It is a race to the top and only the fittest websites survive the challenge.
Reaching the top of the major search engines requires quality SEO services. There are two ways to create this, do it yourself or pay a professional to do it for you. Many major cities offer quality companies that can create a website and do your SEO work for you. If you live in New York, it is a preferred to use a company from New York, if you live on the west coast like in Portland, you would look for a quality Portland SEO Company that can handle your needs and offer an array of services. However, if you find the company you want to deal with in any part of the world, most jobs can be conducted through the Internet.
It doers not matter if you do the work yourself or hire it out, the key is to use all methods to reach an audience and achieve a top spot in the search engines like Google. Link building has always been and still stands as one of the best ways to get noticed. Along with links, you can use the many social media sites to both advertise your site and draw in a audience who will naturally wish to link to your site. Writing articles is good way to get noticed but be careful of those over used article directories because they can backfire and cause negative damage to your reputation and website.
Finding the best method for you and your websites seems like a huge hurdle but the investment will be worth the reward when you win the race to the top.
Apr
21
2010
I often talk about promoting a website and doing proper SEO. However, there are other things to consider when creating an site. It must be appealing to the viewer or they will not stay on the site for long.
Designing an attractive website depends on who you are trying to reach. For example, I am mainly a blogger so my audience is readers of my related topic. However, many web entrepreneurs create full business sites or other product related sites designed to sell something. For these types of sites, one may need to hire a professional. It is often advisable to find one in your sate so for me I would look for a New York web design company.
There are many professional web designers so it is important to find everything you can about the company you decide to hire. Check out their portfolio and look at their designs to see how they rate compared to what you are looking for. Next, make sure you carefully look at their testimonials and see what their other customers are saying and if they are happy with the service.
Webmasters need to remember, SEO is very important but it is what people see when they come to your site that determines if they ever return. A well designed site with all the looks of a professional business will draw people in and keep them coming back.
Apr
11
2010
Times are changing are you keeping up with the changes? Remember the days when just adding a bunch of links to free directories was all it took to move up in Google rankings? Those days are gone and if you do your own SEO, you need to change with the times.
Search engine optimization is now a little more complicated than the old days and it takes much more specialized placing of links. Placing links in directories can still help generate some traffic and does not hurt your rankings but it takes a lot more to build your Google page rank and your move you up in the search engine results listings.
One way is to be more selective in where and how you place links. Finding blogs related to your topic and select article submissions are still good ways to get your links out there. However, avoid spammy blogs and article directories that are full of junk. Quality supersedes quantity when building back links.
Once you find places to place the links, you also need to determine the best keyword or anchor text that fits what your target is. For example, if you own a florist website, you do not want to just target just the keyword flower because there are millions of website with the same keyword. Because of this, it is harder to rank for that word. However, if you are a florist in Boston, you want to target the keywords Boston flowers or Boston florist. If you do this, you will lower your competition and have a better chance to rank for those keywords.
Of course external back links is not the only key to SEO. You must make sure that your website is optimized with proper keywords and all web designs are set up to be as friendly as possible to both the users and the search engines. Be sure not to make the mistakes that many webmasters do and just stuff random keywords all over the site and hope the search engine bots will pick them all up. This could cause your site to penalized in the search results and turn off many visitors. As with placing back links, quality is key so you should always strive for the best content to attract traffic and search engines.
SEO is always changing and it is important to keep up with those changes. As I have always stated, if you want to do your own website be prepared for the work and educate yourself. If you are incapable of putting in the time or lack the knowledge, hire someone to do it right. The money spent upfront will save you tons in the long run.
Feb
15
2010
Finding a professional SEO company these days have become more and more difficult. There are many factors that must be considered before hiring such a company. They must offer quality results at a reasonable price.
Recently, I ran across a Seattle SEO Team that offers some great services for webmasters and they seem honest and fair. This company offers to look over your website and give you a free report on what they recommend prior to any purchase. This is a big deal for webmasters looking for SEO help. A true professional will give you details of what they are going to do for you before they just make false promises that they will get you top billing on Google search or anywhere else.
The company, www.wordape.com, offers offices in Las Vegas, New York, Chicago, and of course their home base of Seattle. This means that they are not some sixteen year old kid sitting on his bedroom pretending to be a professional.
I have not personally used these guys but I have heard some positive feedback from other webmasters so I thought they would be worth bringing to the attention of my readers. There are testimonies about the companies they have helped so if you wish to read more about them, please visit their site.
As always, if you personally have used this company, please come by and leave a comment to share your experience with others. Remember, building licks and optimizing your site is the most important way for your customers and readers to find you. If you can not do it yourself, there is no shame is hiring a pro to do the job for you.
